Been building a Notion tool and want to share a repositioning lesson that might help someone.
I started with "a tool that visualises your Notion workspace as a graph." Technically cool, demoed well, but the value prop was didn't sit well, low uptake and retention āĀ it became apparent the main selling point of seeing your workspace was not the pain point i needed to focus on. Then, i looked at things from a different perspective and tried to understand what do people actual want, what problem am i trying to solve, yes my own problem, but it was a common one. So i changed it to "Notion cleanup tool"Ā instead.
The unlock was reframing around theĀ outcome: your Notion is a cluttered mess, and this finds the orphaned/stale/duplicate pages and lets you archive them in one click. Same underlying tech (I map the workspace as a graph either way), but now the map is part of the the journey towrds the end goal - the cleanup (theĀ reason to pay). Everything got clearer downstream ā the copy, the pricing page, even which features to build next.
A few other things I changed while I was at it:
- Cut every fake trust signal.Ā stop trying to oversell or overcomplicate, do things simple, people like simplicity. Cut out the crap.
- FreemiumĀ isĀ the trial.Ā Free up to 100 pages gives a taste (their health score) before paying, so I skipped a separate time-boxed trial ā especially since a cleanup tool has a "do it once and bounce" churn risk a short trial would amplify.
- Recurring hook for a one-time-feeling job:Ā a weekly dashboard / health score in your inbox to keep that engagement, and essentially maintain a clean workspace, so it's not just a clean-once purchase.
Genuinely curious how others here handle theĀ feature-vs-outcomeĀ repositioning line ā where do you draw it before it becomes overpromising? Happy to be DM'd too
https://www.flowtide.io/