Hi everyone,
I’m troubleshooting a Google Ads account for a coaching / counseling practice in Germany.
The issue is that multiple Search campaigns have received 0 impressions, 0 clicks and 0 cost for weeks, even though they appear active in the Google Ads interface.
We originally thought it might be an account-level issue because there was an advertiser verification / account suspension related screen. However:
- All advertiser / account verifications have now been completed.
- Billing shows no open balance or failed payments.
- Google Support checked the account and said they could not find any account-level issue.
- Campaigns and ad groups appear active.
- Ads appear approved / eligible.
- Daily budget is active, around €20–30/day.
- Bidding is set to Maximize Clicks.
- Search partners are disabled.
- Display Network is disabled.
- No audiences, no remarketing, no custom segments are used.
- AI Max, automatically created assets and final URL expansion are disabled.
- Policy-limited sitelinks/assets were paused.
- Some health-related keywords triggered “Health in personalized advertising”, so we removed them for the initial clean test.
To rule out low local search volume, we temporarily expanded location targeting from a local radius around Dreieich to all of Germany.
Even with Germany-wide targeting and broader phrase-match keywords such as:
"coaching"
"hypnose"
"systemischer coach"
"systemisches coaching"
"coaching dreieich"
"hypnose dreieich"
the account still receives 0 impressions.
At this point, I’m trying to understand what could still block delivery when Google Support says there is no account-level issue.
What else should we check?
Specific questions:
- Can campaigns show as active/eligible but still be internally restricted after verification?
- Could “Health in personalized advertising” still suppress delivery even if the affected keywords/assets were removed or paused?
- Could Maximize Clicks fail to enter auctions completely with these keywords, even with Germany-wide targeting?
- Are there hidden account settings, negative keyword lists, policy states, or billing/profile issues that are easy to miss?
- What exact diagnostic screens should we check next?
Any advice from people who have seen a Search campaign stuck at 0 impressions despite active status, completed verification, and Google Support saying no issue would be very appreciated.
Thanks!