I run a performance marketing agency running Google Ads for HVAC and home services clients across the US. We need someone who actually knows this vertical, not a generalist who's "run some search campaigns before."
You should know your way around:
- PPC (Search, especially local service-based campaigns)
- LSA (Local Service Ads) setup, optimization, and dispute handling
- SEO fundamentals for local/service businesses
- GBP (Google Business Profile) optimization and ranking factors
- PMax campaigns, feed setup, and asset groups
- Demand Gen
- Call tracking and lead quality attribution (this matters more than raw CTR)
What you'll actually be doing:
- Building and managing Google Ads accounts for HVAC/home services clients
- Diagnosing why leads are cheap but bad quality (or expensive and good)
- Working alongside our Meta/paid social team
- Reporting on what's actually driving booked jobs and revenue, not just clicks
Nice to have:
- Experience with attribution/CRM platforms
Base pay depending on experience + strong performance upside. Drop your experience with home services accounts (bonus if you can share results, even anonymized) and how you'd approach LSA + PMax together for a local HVAC client.