I have been building a Windows screen recorder for the past four months, and it has been publicly available for a little over two months.
Around 70 people have signed up and tried it so far.
None of them became regular users.
I also personally sent a short, customized email to every user, asking what they thought, what went wrong, or what was missing. I was not trying to sell them anything.
Not a single person replied.
The product is a screen recorder that can automatically apply zooms, pans, transitions, custom cursors, and backgrounds.
It also includes a director mode where users can control zooms, cursor following, transitions, and on-screen drawing with keyboard shortcuts while recording.
The same system works through a virtual camera, so the effects can also be used live in applications such as TikTok Live Studio.
I am now building an MCP integration that would allow Claude Code to control the software and create motion-graphics-style product videos.
But honestly, I am starting to wonder whether building that is the right thing to do.
I keep releasing updates, fixing bugs, improving SEO, and trying outreach, but I still have not found a reliable way to reach people who genuinely need the product.
At this point, I cannot tell whether the issue is:
- the product itself,
- unclear positioning,
- the wrong audience,
- poor onboarding,
- or simply a lack of distribution.
I am not including the product name or a link because I am not trying to promote it here. I am genuinely trying to understand what I should do next.
For people who have built side projects that initially got signups but no retention, what helped you understand why users were leaving?
Would you keep improving the product, change the positioning, or stop building until you found people willing to talk?