r/SideProject • u/meliksah-eminoglu • 0m ago
Your app itself should be a hook, a good hook with late in-app pay off is worthless these days.
A few things I’m noticing while trying to get users for my own app:
The biggest change is not that distribution became harder. It’s that building became so much easier that users now assume your app is probably one of many.
That creates a new kind of friction.
You are not only competing with other products. You are competing with the user’s expectation that trying another app will probably not be worth the effort.
Because of that, I’ve stopped taking most positive reactions seriously.
“Looks cool” is usually politeness.
“I’d use this” is not validation.
A good conversation followed by no signup is still a no.
The only meaningful signal is when someone votes with their time: clicks, signs up, comes back, shares it, or puts effort into using it.
I’ve also found that channel fit matters much more than I expected.
Instagram has been almost useless for my non-entertainment product. TikTok is still unclear to me. YouTube may work, but the competition for attention is brutal.
Reddit has been the biggest surprise.
Not because Reddit is some secret growth channel, but because the audience is already separated by problem and interest. When the product genuinely matches the discussion, people are much more willing to engage and click.
The other thing I’m changing my mind on is audience size.
A large audience outside your niche can be close to worthless.
I worked with 300+ influencers in blockchain, and even there I saw large accounts increasingly struggle to convert attention into action. Attention has become much more fragmented than follower counts suggest.
So the problem I’m trying to solve now is very specific:
Not “how do I improve the product?”
Not even “how do I get feedback?”
It is: what is the hook and distribution path that gets the first relevant group of people to actually enter the product?
I don’t think I have the answer yet.
But I’m spending much less time interpreting compliments and much more time looking at actual behavior.
So far, Reddit is giving me the clearest signal.