Itinerary planner App (FREE), Target: India, Android.

Running Meta app install campaigns since end of May, about $325 in. Numbers below are 90 days.

My setup:

- 1 campaign, 1 ad set, 4 ads
- Objective and optimisation goal both set to App Installs
- Highest volume bidding, $31/day campaign budget
- Targeting: India, 18 to 65, Android phones and tablets, excluding people who already have the app
- Advantage+ audience on, targeting expansion on, so fully broad

Delivery looks healthy. 1.68M impressions, 17,900 clicks, $0.40 CPM, frequency 1.37.

The full funnel:
- 13,543 people saw my Play Store page
- 600 installed (4.43%)
- 674 installs total counted by Play
- 573 opened the app (85% of installs)
- 70 logged in (12% of those)
- 55 browsed a collection
- 18 started the core action
- 13 actually created an itinerary

So $325 bought 674 installs and 13 people who used the product for the thing it exists to do. Monthly active devices sitting at 250.

Three things I'm stuck on:

1. How do I stop Meta showing my ads to people who are never going to convert?
85% of installers open the app, which sounds fine, but only 12% of them log in and almost nobody goes deeper. Feels like I'm buying curious clickers rather than people who actually want a trip planner. I'm fully broad with Advantage+ audience on because that's the standard advice for app installs. Is the fix narrower targeting, a different optimisation event, or is this just what broad looks like and the real problem is my product?

2. How do I get more of those 13,543 store page visitors to install?
4.43% conversion. Play Console says that's about half the median for Travel and Local apps. I have not touched the listing since launch. For anyone who has moved this number, what actually did it? Screenshots, preview video, first two lines of the description, icon?

3. How do I get installers to register?
573 open the app, 70 create an account. There's an account wall fairly early in the flow. Do I push the wall later and let people see something first, add Google one tap, or is 12% just what a free app with a signup gate looks like?

One thing I already know is wrong: Meta has never had a signup event to optimise against, so it has been chasing installs this whole time and doing exactly what I told it to. Fixing that this week. But I don't think that alone explains a 12% login rate.

Used AI to pretty up the post. Please dont mind.

Hey everyone, I run Meta Ads for a raw dog food brand. I am targeting a broad audience (all dog owners and every breed) but the vast majority of my engagement and conversions come from small breed owners (pomerians, french etc mostly) I am getting almost no conversions from medium/large breed owners. By the way, they are conversions that come from WP messages because the client want to sell with talking to his clients. Because everybody wanna know which food is better for their dogs or how much should they give.

Thing I’m trying to figure out:

- Is this typically the algorithm self-optimizing (i.e., the system learns “who ever clicks more gets show more” and drifts toward small beewd owners)

- How do I break this kind of bias in Meta’s targeting? Does manual interest targeting (large beeed dog owners) actually help or is broad is better approach?

Has anyone dealt with something similar, especially running ads for?

Has anyone scaled ecom blanks in Mexico or other geos? Would love to swap some sauce I’m just coming back into the game was doing around 10k per day in France. 🎩🎩🎩

I’m a solo founder building a SaaS for retro video game stores.

This is one of the creatives I’m testing on Instagram.

The core positioning is:

“Your POS Sells Games. RetroBase Gets Them Ready.”

The idea is that most stores already have a POS, but they still manage testing, cleaning, repairs, pricing and photos outside of it. RetroBase handles everything before an item is ready to sell.

So far I’ve had clicks, but almost no signups, which makes me question whether the messaging is the problem, the landing page, or simply the audience.

If this ad appeared in your feed:

• What’s the first thing you’d think this product does?
• Would you click it?
• What’s confusing or weak?
• If you had 5 seconds to rewrite the headline, what would you change?

Don’t hold back. I’d rather hear why it won’t work than get polite feedback.

My campaigns almost stop spending since the last 2 hours for no reason, I’m with the support right now, look like he doesn’t understand either. Anybody else have the same today?

is there anything wrong with this? would it affect performance?

Running Meta ads for a D2C apparel brand in India. Since January: ROAS went from 5x to 2.9x (dips under 2x some days), CPM up 30-40%, CPC almost doubled, CTR down from 1.4% to ~1%.

Ruled out: CVR is still strong (3-4%), so not a site/checkout issue. Frequency is stable too, so it doesn't look like classic creative fatigue - feels more like a pure reach/auction-cost squeeze.

Tested 200+ creatives over 3 months, most now paused.

Anyone else seeing this kind of CPM squeeze lately? What would you check next?

We see a big drop in sales about once every week or two. We've noticed that it often happens when CPM drops.

It isn't always because Meta shifts budget to cheaper placements like Audience Network. CPM also drops on Feed placements. It doesn't seem to be related to countries either, because Meta can simply switch to a cheaper audience within the same countries.

Most of the time, performance comes back after 2 or 3 days, but not always.

Has anyone seen this before? Is there any way to prevent it or recover faster? Thanks!

We have a major bottleneck with meta as we are scaling aggressively and hitting our credit limit in three or four days. Meta is showing you can only have limited payment transactions.

We are in a helpless situation where we can't pay the amount and not able to increase the limit. All the momentum is been shattered.

don't know what to do now

Hi Everyone,

Has anyone been noticing live visitors navigating from Meta ads to your landing pages from non-targetted countries?

I am getting clicks that show my fb campaign post ids in the tracking coming from random countries rather than the targetted countries I chose in my campaign.

Anyone know whats the reason for this? Can it be eliminated or is it a Meta bug as usual?

Note: I have proper protection against bots, these are real visitors I can seem them nagivate and take actions on the website.

Hello, i have created a sales campaign with 2 ads. started the campaign in July 20, its been more than 48 hours the ads are not delivering and the spent is 0. all payments are fine and the event manager test is detecting all type of events from the connected pixel. I dont know whats the problem.

Do these accounts allow you to increase budgets by more than... Say maybe 100%+ increase without resetting learning phase?

What to do when there are a lot of bots in the website traffic?

I'm facing the same issue in almost every Meta Ads campaign.

- Day 1–2: Good traffic, good audience, sales start coming.

- Day 3 onwards: Sales drop or completely stop, and the audience quality becomes much worse.

I don't make any major changes to the campaign, but this keeps happening every time.

Has anyone experienced this? What's the real reason behind it, and how did you fix it?

I'd really appreciate advice from experienced Meta Ads experts.

Thanks fro your attention!

Hi guys, my Meta ads have been acting bizarre lately.

Whether I drop new creatives into old campaigns or launch completely fresh ad sets, they run OK for 3 or 4 days. Then all of sudden CPM and CPC shoot way up (like 300% higher or even more).

I’ve tested different landing pages and dozens of different ad assets, but every test hits this same wall after a few days. It doesn’t seem tied to one specific creative or landing page.

I’m confused...is this regular creative fatigue, or is there something wrong with my Meta ad account? Any tips?

Need help in identifying the Meta Ads, in the following scenario

1. How to analyze the if my ads stop peformainf suddenly
2. What all metrics must be taken care during perfomance analysis
3. What all steps to take to get same performance from the ads

Pls note my all campaigns are for B2B and for Dubai

I'm hoping someone here has been through something similar or can point me in the right direction. Sorry for the long read!

I've been using Facebook for legitimate business, along with advertising through the Ads Manager for a few different businesses I own. I also do fundraising on my personal account over the last several years without any issues. Recently, not too different from past years when confirming donation website link via messenger to people, some of whom aren't in my friends list, so were sending through message request.

Messenger would suddenly block me from replying to people and require an identity check. The verification screen would get stuck on "Position your face" and never recognise my face, no matter what I tried. I eventually realised the verification would complete on an older phone I still owned, so I used that to get back into my account.

Unfortunately, the problem kept repeating. Every time I received a new message request—or sometimes even when I messaged someone on Marketplace—I would get logged out of Messenger again and have to verify my identity. This happened roughly 10 times over several weeks.

During this period I was also locked out of Facebook multiple times and had to upload government-issued ID to regain access.

Shortly afterwards, Meta permanently restricted my personal profile from advertising for "Inauthentic behaviour." My business Pages and ad accounts don't appear to have policy violations, but because my personal profile is restricted, I can no longer publish ads.

I've managed to get through to Meta Support, but the restriction still hasn't been resolved.

I'm curious if anyone else has experienced:

• The endless Messenger identity verification loop?
• The "Position your face" verification bug?
• A personal advertising restriction for "Inauthentic behaviour" after repeated identity verification requests?

I'm also wondering:

• Has anyone successfully appealed this type of restriction?
• Did Meta ever explain what actually triggered it?
• Were you eventually able to get your advertising access restored?

How do I get around this? AI has warned that adding my wife as a page admin and using her login details could trigger circumventing enforcement.

I'm absolutely shattered; we have a few key times a year we advertise hard and generate high revenue, and now the possibility that I can't do this is a shock and has left me wondering if I am going to lose my livelihood altogether.

Currently I can't post on Facebook, personally or business pages; I can't reply to business customers' messages. I can use Messenger, but I know it's only a matter of time before I get kicked off Messenger, and I won't be using my old phone to get verified, so i'll be off for good. I've read one very similar story to me on Facebook, but I can't comment on their post!

Any genuine experiences or advice would be greatly appreciated. Thanks!

Hi everyone,

For those who have experience running Meta ads for paid one-day events or conferences, which campaign objective has worked best for you?

Engagement

Traffic

Leads

We don't have a website. We'll be linking people to a Linktree page that contains instructions on how to register. From there, users can choose one of three Google Forms:

Regular registration

Student registration

Group registration

This is my first time running a campaign with an objective other than Awareness. My goal is to get participants that can register and pay the event/conference fee.

Has anyone run a similar setup? Which objective would you recommend, especially if you're sending traffic to Linktree and Google Forms instead of a website?

Thanks in advance!

I’m about to launch my first Meta ads campaign for life insurance leads. Everything is ready, but I’m don’t know if I should use a Higher Volume or Higher Intent instant form. I also know there’s another option for higher intent vs more volume for the general ad too I believe.
Since I’m testing two new creatives, I was thinking Higher Volume so Meta can collect more data quickly. However, I know that the leads may be lower quality.
Which option would you recommend for a first test? Any other advice for a beginner would be appreciated. Thanks.

Set up 2 ads, 2 days apart, first one said "Not Delivering" figured it was an audience issue being narrow.

Set up a second ad, with advantage+ audience (widest possible)...still says "Not Delivering"

And it just doesn't tell you what's wrong...can someone help?!

I don't think media buying is the hardest part of Meta anymore. It feels like creative production has become the bottleneck.

AI-generated UGC is everywhere....some of it is honestly hard to distinguish from real creators, while some still feels obviously AI. Has anyone actually run a proper A/B test?

Many cross-border sellers and overseas brands have experienced similar problems: ad accounts getting restricted shortly after launch, or personal accounts becoming unstable after long-term advertising. A lot of people think it is just bad luck, but in many cases, the real issue starts from the account structure and preparation before running ads.

Business ad accounts are usually more suitable for long-term operations because they provide better asset management and team collaboration. However, for many mainland China advertisers, getting approved is not simply about submitting documents. Business information, website quality, Facebook Page, Business Manager setup, admin permissions, and product compliance all influence the review result. Many new advertisers do not fail because they cannot run ads, but because the foundation of their advertising system was not built properly.

Facebook advertising today is no longer only about launching campaigns and increasing budgets. Account quality and asset stability have become part of the long-term growth strategy. A good advertising account is not just an account that gets approved, but an asset that can collect data, build trust, and support future scaling. Before focusing on lowering your CPA, have you checked whether your advertising foundation is strong enough for long-term growth?

Soo , ever since Depop took away free shipping I’ve only made 5 sales but before when they had the free shipping I was getting almost 20+ sales a day . And I need all my items gone . How can I get more views now and sales , I just need all my items gone it’s a lot of Funko pops , squishmallows and some clothes I just need gone all decent priced and very low .

Hey, wanted to connect with some ruo peptide business owners on how you were able to scale your business. I feel like this is a gold mine and theres enough food on the table for everyone to eat. I started my biz beginning of June and up to date have done about 15k in revenue just organic (some people from my gym I sold too and the rest online from tiktok and google). Ive been trying to run meta and tiktok ads since the beginning of July but I have had really no success (literally maybe 1-2 sales from both platforms). Compared to the screenshots I’d see people post where they’re hitting minimum 3x roas to 10-15 roas. Anyone that’s scaled can you share some things that has worked for you? Ive had one of my fb accounts taken down after 1 week of running ads (which I found odd because I used an ad creative I saw being used in meta ads library but mine got taken down). I have no previous experience with running ads on meta. Ive heard the term cloaking and agency ad accounts but I don’t really know what it means or why an agency ad account would perform different/better than a new ad account.

I appreciate your time and thank you for the advice in advance.

I've seen a lot of issues with traffic quality, but today is something special. Even when the traffic was bad, I had some orders 1,2 per hour, but I had them.

Data:
My daily spend is $500, down from $1500 in March
Toy brand, US only
Median CTR ~6%, median conversion is 3.2%
I get 30-50 orders daily

So, as you can tell, there are rarely 2 hours with no sales, but not today. I know there was an outage in the morning, but everything was fine - I had the best day since the beginning of the month. Everything stopped at 1 pm Central Time. No sales since then from Meta (there was one from Google, though). My ROAS was 2+ in the afternoon, now slowly marching to <1. So 7 hours with no sales during the day, it's just ridiculous.

Shopify screenshot in comments just to realize the damage.

Is it the same for everyone, or just me?