My spending isn’t increasing since last one hour. Users are still coming to the website. Conversion rate is low. Seems like something is wrong.

I've seen a lot of issues with traffic quality, but today is something special. Even when the traffic was bad, I had some orders 1,2 per hour, but I had them.

Data:
My daily spend is $500, down from $1500 in March
Toy brand, US only
Median CTR ~6%, median conversion is 3.2%
I get 30-50 orders daily

So, as you can tell, there are rarely 2 hours with no sales, but not today. I know there was an outage in the morning, but everything was fine - I had the best day since the beginning of the month. Everything stopped at 1 pm Central Time. No sales since then from Meta (there was one from Google, though). My ROAS was 2+ in the afternoon, now slowly marching to <1. So 7 hours with no sales during the day, it's just ridiculous.

Shopify screenshot in comments just to realize the damage.

Is it the same for everyone, or just me?

Something feels off again today.
After the issues over the last week, my campaigns are once again getting what looks like low-quality traffic. Clicks are still coming in, but conversions have dropped sharply and the traffic doesn’t seem to match the usual behavior.
I’m not talking about normal day-to-day volatility—this feels more like delivery quality suddenly changed.
Has anyone else noticed:
A spike in poor-quality traffic?
Normal CTR but significantly worse conversion rates?
Delivery acting strangely again today?
Trying to figure out if this is account-specific or if Meta is having another issue.
There have already been multiple ad delivery disruptions in the past week, including the July 16 and July 19 incidents, and some advertisers are still reporting performance problems following those outages.

Set up 2 ads, 2 days apart, first one said "Not Delivering" figured it was an audience issue being narrow.

Set up a second ad, with advantage+ audience (widest possible)...still says "Not Delivering"

And it just doesn't tell you what's wrong...can someone help?!

Service unavailable

Edited : Meta is back

I'm so demotivated today. I don't trust the system at all. it's like they've built a scam portal where my ads are just being thrown into least converting metrices.

I had turned the ads off on July 8th - when we spent a lot and got like 0.25 roas - which is utter grabage coming from a constant roas of 3. from spending a million in 2020 to spending 230 k in the past 3 years makes no sense at all.

I mean how much am i too change and test- one minute it's abo, then cbo, then advantage, then creative - now never ending hidden buttons of ai enhancements. and what even is threadz - genz doesnt even know how put two sentences together - forget reading and writing.

i understand all about making profts - but somewhere down the line it has to make sense.

ive lost all hope faith trust in platforms - even google and tiktok is learning from scamy meta.

this process of finding passion is so painstaking - that to be taken advantage of from platforms that are meant to help us grow is devastating.

i really hope this ai nonsense stops soon. nothings working.

Has anyone else been experiencing this since the Meta outage a couple of days ago?

Ever since Ads Manager was down for a few hours, my Purchase events have completely stopped showing in Ads Manager.

The weird part is everything else still seems to be working:

• Impressions are updating
• Reach is updating
• Page Views are tracking
• Add to Carts are tracking

It's only Purchase that's missing.

My Shopify store is still getting orders (around $1000 in sales today), but Ads Manager shows 0 purchases. I even clicked my own ad and placed an order to test it, and it still didn't register as a purchase.

I'm starting to worry that if Meta isn't receiving Purchase events, it might eventually affect campaign optimization.

Is anyone else seeing the same thing, or is it just me? Any ideas on what could be causing it?

I don't think media buying is the hardest part of Meta anymore. It feels like creative production has become the bottleneck.

AI-generated UGC is everywhere....some of it is honestly hard to distinguish from real creators, while some still feels obviously AI. Has anyone actually run a proper A/B test?

Last hour my account spend is stock on the same amount... I do get sales and visits from Meta tough....

Anyone seeing the same thing?

Well with all these outages its not helping my performance to improve lately. Im also seeing spending is dhowing in ads manager now but im missing a few conversions.

What are you seeing today?

Many cross-border sellers and overseas brands have experienced similar problems: ad accounts getting restricted shortly after launch, or personal accounts becoming unstable after long-term advertising. A lot of people think it is just bad luck, but in many cases, the real issue starts from the account structure and preparation before running ads.

Business ad accounts are usually more suitable for long-term operations because they provide better asset management and team collaboration. However, for many mainland China advertisers, getting approved is not simply about submitting documents. Business information, website quality, Facebook Page, Business Manager setup, admin permissions, and product compliance all influence the review result. Many new advertisers do not fail because they cannot run ads, but because the foundation of their advertising system was not built properly.

Facebook advertising today is no longer only about launching campaigns and increasing budgets. Account quality and asset stability have become part of the long-term growth strategy. A good advertising account is not just an account that gets approved, but an asset that can collect data, build trust, and support future scaling. Before focusing on lowering your CPA, have you checked whether your advertising foundation is strong enough for long-term growth?

Soo , ever since Depop took away free shipping I’ve only made 5 sales but before when they had the free shipping I was getting almost 20+ sales a day . And I need all my items gone . How can I get more views now and sales , I just need all my items gone it’s a lot of Funko pops , squishmallows and some clothes I just need gone all decent priced and very low .

Hey, wanted to connect with some ruo peptide business owners on how you were able to scale your business. I feel like this is a gold mine and theres enough food on the table for everyone to eat. I started my biz beginning of June and up to date have done about 15k in revenue just organic (some people from my gym I sold too and the rest online from tiktok and google). Ive been trying to run meta and tiktok ads since the beginning of July but I have had really no success (literally maybe 1-2 sales from both platforms). Compared to the screenshots I’d see people post where they’re hitting minimum 3x roas to 10-15 roas. Anyone that’s scaled can you share some things that has worked for you? Ive had one of my fb accounts taken down after 1 week of running ads (which I found odd because I used an ad creative I saw being used in meta ads library but mine got taken down). I have no previous experience with running ads on meta. Ive heard the term cloaking and agency ad accounts but I don’t really know what it means or why an agency ad account would perform different/better than a new ad account.

I appreciate your time and thank you for the advice in advance.

Messenger, manychat, IG all seem to lag and not send. Statusgator shows possible outage as well.

So I just got these new options in the Ad Set settings:

• Get conversions from all audiences
• Acquire new customers

Thankfully, neither option is required, so I've left both unselected for now. I'm curious though which one has been working best for you?

Hi All

So I recently launched a sales campagin for my new business selling mens suits which are priced around $200 with a fairly new facebook ad account. I had previously launched a sales campagin for 7 days with 3 adsets each with 3 ads with their own theme/angle and budget of $50 per day which resulted in just 1 sale.

I now recently made 4 seperate sales campagins each with an individual ad with a budget of $13 per day to test fairly. Each ad was a video with a different theme and each ad was ran for 14 days. This resulted in 2 sales.

Some key metrics are below for each of the ads, I was hoping the algorithm could learn to find buyers and then I could scale but it doesn't seem like my pixel has enough conversion data.

What would your advice be based on the below results?

Ad 1

CTR- 1.44%

ATC- 0

0 sales

Ad 2

CTR- 2.41%

ATC- 3

0 sales

Ad 3

CTR- 1.76%

ATC- 5

1 sale

Ad 4

CTR- 2.19%

ATC- 6

1 sale

..

I am a small business and my Instagram account was flagged "Business Portfolio Restricted." It says I used an automation that doesn't follow the rules. I haven't used any automation- I have just been posting videos of an older gentleman making soup. I asked Meta to review it and they rejected my appeal. I need to be able to link my Meta Pixel to Shopify and it says I'm not allowed to. I can't run ads or anything. Please can anyone help me understand how to get my account unrestricted? I don't want to have to start my Instagram over again. Do I just create a new Business Porfolio?

Hi, context:

My new Job is running a Real estate campaign, today my partner who hired the dude leading this thing told me the budget is “too low”, like 200 dls for the whole month. And this other dude wants to run 4 simultanous campaigns at the time, 2 static post and 2 reels, and for 2 different targets, I mean, 1 staric + 1 reel for investors and 1+1 for people who wants to keep the property and build a house.

I am not a trafficker but, this is a terrible Idea right?
I mean, 4 campaigns with that budget barely will train the meta algorythm, 50 dls each for a whole month. Would it be better, yes, make 4 ads but doit for the same Target and not at the same time? Like 14 days static, 14 days reel.

The company sells through external real estate agents and “old” mkt methods like billboards and mails, but, am I too paranoic?

SO what is happening with me
On a BM i added my new instagram and FB page on which i needed to run lead gen ad ( 52 SEC video ) but it didnt spend at all like it spent not even 1% of my ad budget.
Then i created a new campaign on the first day it did not spend anything but next day it spend around 1% of my ad budget
by the time i thought it could be my ad account problem coz i was doing everything thing right
i created a new ad account under the same BM
and created a campaign that did not deliver a single penny yet.
with that i thought i will create a new ad campaign and schedule it for 12 AM
and now the previous one and the new one both are stuck in preparing phase idk why

also yeah idk why my lead campaign are taking long time in preparing phase like more than 4-6 hours

Can anyone please help me as i really need this campaign to deliver

hace unos 3 días que va decayendo

lo de siempre

después el viernes vuelve a subir

Hi everyone,

I'm running a Meta Sales campaign and I'm confused because the campaign is Active, but the spend is still ₹0.

Here are the campaign details:

Objective: Sales

Status: Active

Budget: ₹500/day

Bid Strategy: Highest Volume

Start Date: July 22, 2026 (ongoing)

Schedule: Business hours only

Audience:

Miami

Men & Women, 18+

Interests: Gift Shop (Retail), Mug (Kitchen & Dining), Custom Gifts & Clothing

Relationship status: In a relationship

Detailed Targeting Expansion: ON

Placements: Advantage+ Placements

Creative: Video ad

The campaign has been published and shows as Active, but the Amount Spent is ₹0 and there are no impressions.

Things I've already checked:

Budget is set correctly.

Campaign is turned on.

Payment method is active.

Advantage+ placements are enabled.

Has anyone experienced this before? What was the actual cause, and how did you fix it? Any troubleshooting steps would be appreciated.

For me, it's "Ads on Facebook Reels"

Every time I leave it on, the budget quietly funnels there and conversions never follow.

Why I always turn it off: it's too easy to click accidentally. You get a high volume of results at a low cost, but it rarely delivers real ROI. And honestly, it's annoying as a user too.

Never ever let Advantage+ takeover with placements, as I feel you just never get the results you need!

¿Qué hacen cuando ocurren estas caídas de rendimiento en Meta Ads? He escuchado que algunos duplican la campaña y aumentan el presupuesto entre un 15 % y un 20 %, y que en uno o dos días el rendimiento se recupera.

Mi duda es: ¿al hacer eso la campaña vuelve a entrar en fase de aprendizaje o no? ¿Qué otras estrategias recomiendan cuando pasa esto? Ya estoy bastante agotado mentalmente de probar cosas y no saber qué hacer. Agradezco cualquier consejo basado en experiencia.