I think that we all knew that Rick was never really here to win, and that it was just for the payout and whatnot. This got confirmed on the feeds.
8:07 PM PT Devens: I’m not in it for the long haul anyway. I’m just here to have fun. I go big and I go home. I’m a cocky guy. -PowerofVito
He never directly mentioned the money or the career boost, but come on...
Apparently Drew is the same.
6:20 PM PT Drew: I want to just go on shows for the next 10 years. I want to be on Vanderpump Rules. The reason I did BB is to get on The Challenge since they don’t do Real World anymore so this is a way to get on. -PowerofVito
Winning is not his main goal. If he has to choose between increasing his odds of winning or getting more screentime, he will pick more screentime.
By the way, him immediately going to the returnees and cozying up to them also confirms that his goal is becoming a "reality star" or whatever because he presumably hopes that befriending them will give him more opportunities outside of the house.
I'm sick and tired of people not coming here to win. It's one thing to change your mind while in the house. Perhaps you grow to dislike someone so much that you'd risk your game just to see that person fall. Alternatively, maybe you meet the love of your life and do the inverse. Occasionally, someone totally checks out of the game for whatever reason. These can be interesting because we get to see the change in real time. I also think that it's more interesting to see someone choose between "the personal" and "the game". But when someone never has the main goal of winning and prioritizes "reality star career" over the game? That's bullcrap.
Personally, I think that this is part of why Big Brother Canada had much more intense gameplay. The cast members knew that this was probably their only shot, so they gave it their all.