r/ruger Mar 10 '26

Ruger Sets the Record Straight on Competitor Beretta’s Attempt to Seize Control of Ruger (time to buy another Ruger!)

108 Upvotes

Beretta Sought to Buy Ruger Stock at a 15% Discount from Ruger in a Private Placement and to Obtain Disproportionate Board Representation and Voting Power that Would Give It Near-Veto Power Over Important Matters

Beretta’s Self-Serving Demands Included Appointing Its Own CEO to Ruger’s Board in Violation of U.S. Antitrust Laws

Ruger’s Board Has Sought to Engage Constructively with Beretta and Its Leadership and Has Traveled to Europe Multiple Times for Meetings with Beretta

When Ruger’s Board was Unable to Meet Beretta’s Demands, Beretta’s Leadership Threatened to Launch a “War” and Nominated Four Directors, Including One Who is on the Board of a Beretta Subsidiary

Ruger’s Board Will Continue to Protect Ruger’s Stockholders and All Ruger Stakeholders

MAYODAN, N.C.--(BUSINESS WIRE)--On February 24, 2026, Sturm, Ruger & Company, Inc. (NYSE: RGR) (“Ruger” or the “Company”) received a notice from Beretta Holding S.A. (“Beretta”) stating Beretta’s intention to nominate four candidates for election to Ruger’s Board of Directors at the Company’s 2026 Annual Meeting of Stockholders. The Company, in consultation with its advisors, is reviewing the notice in accordance with Ruger’s established procedures and applicable law.

To date, Ruger has not publicly responded to Beretta’s characterization of Ruger’s actions and decisions. However, because of mischaracterizations and omissions in Beretta’s communications, Ruger feels it is necessary to set the record straight.

BERETTA FALSELY CLAIMS RUGER FAILED TO CONSTRUCTIVELY ENGAGE. IN FACT, BERETTA STEALTHILY ACCUMULATED A LARGE POSITION, REFUSED TO PAUSE STOCK PURCHASES PENDING NEGOTIATIONS AND THEN DEMANDED DISCOUNTED STOCK AND OUTSIZED GOVERNANCE RIGHTS.

  • Ruger first became aware of Beretta’s interest in Ruger on September 22, 2025, when Beretta filed a Schedule 13D reporting an approximately 7.7% stake in Ruger. Beretta did not contact Ruger before or in connection with that filing. The 13D stated that Beretta had no “present intention” to take control of Ruger.
  • In the days and weeks that followed, Ruger representatives reached out to Beretta and offered to meet with Beretta repeatedly and asked that Beretta pause its share accumulation pending discussions.
  • Beretta refused to pause its accumulation and so, on October 14, 2025, the Ruger Board adopted a short-term stockholder rights plan to protect the interests of all Ruger stockholders from Beretta’s ongoing creeping takeover.
  • In the following weeks, Beretta declined Ruger’s invitations for in-person principal-to-principal meetings, while sending a series of aggressive letters through counsel.
  • Eventually, following outreach from the Ruger Chair, a meeting was held in Paris on December 15, 2025. At that meeting, Beretta’s Chair indicated a long-term plan to combine Ruger with Beretta but made no formal proposal. Beretta’s Chair also indicated that he had no interest in the status quo and that he would find a way to increase his position if Ruger remained resistant.
  • Representatives of the parties met again in Luxembourg in February 2026 and traded several proposals but were unable to reach an agreement.

BERETTA REPEATEDLY DEMANDED TERMS THAT WOULD TRANSFER VALUE FROM OTHER RUGER STOCKHOLDERS TO BERETTA AND UNDERMINE RUGER’S STATUS AS AN INDEPENDENT PUBLIC COMPANY.

  • Following the Luxembourg meeting, Ruger made multiple good-faith and constructive proposals to Beretta that were designed to avoid a costly and distracting proxy contest and allow the Company to remain focused on executing its strategy. These proposals were carefully structured to preserve Ruger’s independence as a public company and ensure compliance with applicable antitrust and national security laws. The proposals would have permitted Beretta to:
    • increase its ownership position up to a cap;
    • designate directors; and
    • explore opportunities for true commercial collaboration with Ruger.
  • In contrast, Beretta repeatedly advanced extreme demands and threatened to “go to war” if those demands were not met.
    • Beretta demanded multiple times that Ruger issue additional shares to Beretta at a 15% discount, which would have diluted existing stockholders and transferred value to Beretta at stockholder expense.
    • Beretta demanded 25% of Ruger and the right to vote those shares in their own self-interest.
    • Beretta, a competitor of Ruger, demanded that it receive disproportionate representation on the Board, and sought to appoint a member of the Beretta management team to Ruger’s Board, which would violate U.S. antitrust laws.
    • The board seats and ownership level Beretta demanded would trigger mandatory CFIUS review, implicating sensitive national security issues.
    • Beretta demanded that Ruger dismantle its stockholder rights plan and refused to agree to a customary standstill.
  • Ruger communicated to Beretta that its demands were inconsistent with U.S. corporate governance best practices and applicable law.

BERETTA FALSELY CLAIMS THAT RUGER’S BOARD REFRESHMENT WAS “REACTIVE”. IN FACT, THIS REFRESHMENT PROCESS HAS BEEN IN THE WORKS SINCE PRIOR TO BERETTA’S INVESTMENT AND RUGER DELAYED FINALIZING THE REFRESHMENT IN A GOOD-FAITH EFFORT TO REACH A RESOLUTION WITH BERETTA.

  • On February 23, 2026, Ruger announced the appointment of three new directors to its Board, following the retirement of three former Board Members.
    • Combined with the earlier appointments of CEO Todd Seyfert and industry veteran Bruce Pettet, five directors have joined the Ruger Board within the past year through rigorous and well-established governance processes.
    • This substantial refreshment of Ruger’s Board began before Beretta’s investment in the Company became known and underscores Ruger’s proactive approach to Board composition and its commitment to maintaining the operational rigor and strategic focus required to compete and win for the benefit of all stockholders.
    • Beretta’s criticism of the tenure of members of Ruger’s Board is surprising given that its own board has directors that have served the Beretta group since the 1990s.
  • These actions stand in sharp contrast to Beretta’s disruptive and coercive campaign that seeks to undermine the governance norms and processes that protect public investors.
  • Beretta’s actions are not those of a stockholder who is trying to improve Ruger in the interests of all stockholders.
  • One of the individuals nominated by Beretta as an “independent” director serves as a director of a subsidiary of Beretta.

Ruger’s Board and management team remain firmly committed to their fiduciary duties to all Ruger stockholders.

While Ruger remains ready and willing to engage constructively with Beretta for the benefit of all stockholders, the Board is committed to continuing to act decisively to protect Ruger’s other stockholders from Beretta's aggressive campaign to seize control on unfair terms. Ruger will continue to communicate with all Ruger stakeholders as this situation develops.

Article link


r/ruger 13h ago

My new friend

Thumbnail gallery
56 Upvotes

His name is boltholomew. (Just waiting on suppressor and scout scope). Ruger gunsite scout .308.


r/ruger 5h ago

Added the lcp max to my collection

Post image
12 Upvotes

Also have the security 9 and RXM... i might be a ruger fan...


r/ruger 4h ago

How do you guys like your LCR's?

7 Upvotes

Been thinking of getting one just wanna know how you guys like yours.


r/ruger 1h ago

Pocket holsters for lcp max EGH?

Upvotes

I can't really seem to find any for it. While I prefer kydex holsters I'm fine with reinforced leather as well. Only one I've found is hawg holsters but I'm not a fan of their limited options. Any other brands that you guys may be aware of please share here as it seems the holsters for the standard lcp max are not compatible.


r/ruger 23h ago

Worth it for first revolver?

Post image
109 Upvotes

New store just opened in town currently with limited mostly pre-owned inventory and saw this bad boy sitting in the case. Looked it over, had a couple scratches here and there, but mostly just character. Never owned a revolver before but I've shot a few, Heritage, Taurus, S&W, my main carry is a Ruger max 9 and I've also owned an Lcp and ec9s so I've had experience with rugers. Seems like a fair price but just wanna be sure and also hear about some experiences with them.


r/ruger 19h ago

250th American Gen II 308

Post image
19 Upvotes

So I ordered this and wondering when I receive it, should I lock it up and turn it into a dedicated safe queen or take out and and use it like I really intend to. I've read that it could be more of a collector's item years from now and rise in value. Just here for opinions. I already own a Gen 2 predator in 223 and love it, also cheaper to shoot than we 308/7.62.


r/ruger 1d ago

ruger pls

Post image
36 Upvotes

r/ruger 1d ago

New 10/22 Takedown & Co.

Post image
35 Upvotes

Caron fiber barrel 10/22 takedown/RXM/Wrangler


r/ruger 1d ago

The Ruger Got a New Paint Job

Thumbnail gallery
29 Upvotes

r/ruger 1d ago

M77 Alaskan Bush 35 Whelen.

Post image
30 Upvotes

My first M77, love it so far! Seems like it’s common for the bolts to have some “slop”? Used to running levers, x-bolts, and pumps, cycling this quickly is taking a bit more getting used to than my X-bolts. Great shooter though!


r/ruger 23h ago

Normal for the ejector rivet to have a little play?

Post image
3 Upvotes

Brand new just picked it up. Cleaned it out and noticed the ejector has a little wiggle to it. Cause for concerns? Ran dummy rounds through with no issues havent shot it yet though


r/ruger 1d ago

...GSR 16" 5.56

Thumbnail gallery
46 Upvotes

Hey all. Yep! Breaking all the rules...Though, there are NO RULES! LOL! Mounted a LPVO on the GSR and it makes so much more sense (for me). Had this setup for a while now and will never go back to a traditional long eye relief scout optic. I was way into the "scout" concept when I bought her and ran a Vortex scout optic for a while. I never had a need for quick snap shooting and wanted a more general purpose bolt gun. I've been seeing more and more "scout" rifles running LPVO's. Fantastic crossover IMHO for a modern scout rifle. Sorry for the weak pix!


r/ruger 1d ago

Harrier

Post image
39 Upvotes

1st AR to the Family. Added a few quick touches. 150 rounds no malfunctions. She’s super green. Also switched up the charging handle to the Warhammer Micro


r/ruger 1d ago

10/22 and 9mm Carbine Scope

3 Upvotes

I prefer iron on all my guns. BUT my preferred gun range won’t let me shoot my rifles up close. As such I had to borrow binoculars to see the holes. I would prefer seeing the holes after each shot not requiring me putting down the gun and looking.

In short I am caving and going to get a scope for each rifle. Now I will be doing my research but I seriously doubt I will be shooting past 25 yards. I was thinking maybe those short scopes would be a better choice. Please advise.

After I choose the scope should I get anything else? For instance those foldable mounts or the one that stands on a table and etc?

I don’t want to spend a ton but willing to pay more as long it is worth the extra cost.

One last thing. Before you people suggest splatter targets please realize I already use them. I don’t have Superman site. I wear prescription glasses at the range.


r/ruger 1d ago

My new Super Wrangler

Post image
25 Upvotes

Couldn't resist a simple .22LR/.22WRM for some inexpensive plinking fun, and the nostalgia of a single action.


r/ruger 1d ago

Out of Jail

Post image
12 Upvotes

r/ruger 1d ago

RXM Icarus Ace

Post image
31 Upvotes

Might be kind of a silly upgrade but wow I do really enjoy it. Got to shoot another with this frame and loved it. It's a bit quirky and I have a couple minor gripes but otherwise it's rad. Fairly priced in my opinion as well.

Main gripes are, icarus add on magwell is very picky with baseplates, and the factory beveling and magwell is a bit odd/picky as well. I'm pretty pleased otherwise


r/ruger 2d ago

Mini 14 300 AAC witg new Dead Air Nomad

Post image
58 Upvotes

I received my Dead Air Nomad LTI XC today and mounted it. I used an Accuracy Systems rod to check concentricity and sor both my reloads which cycled without suppression and the Hornady 190gr SUB-X which would not cycle without the supressor. During this test both my reloads (220gr CFEBLK) and the Hornady SUB-X cycled fine.

I was surprised at how loud the action actually was.


r/ruger 1d ago

Im done hopefully

Post image
14 Upvotes

r/ruger 2d ago

Ruger following suit with the Max-9?

14 Upvotes

After seeing what Ruger has done with the RXM and LCP Max, I’m intrigued to see what they do with the Max-9. What’re y’all’s thoughts?


r/ruger 1d ago

RXM questions

1 Upvotes

Interested in picking up an RMX FCI. Could I get a Glock 17 size frame from magpul and put the 19 size slide on and run a tucked compensator? Had a buddy who did that on his P320 and it looked sweet. Kinda want to do that with an RXM.


r/ruger 2d ago

New rifle day. Ruger American Ranch Gen 2 5.56. Left handed!

Post image
64 Upvotes

Current setup: Arken Optics 6-24, YHM Resonator K suppressor, Magpul bipod.

I've been shooting cheap 5.56 or .223 ammo with subpar results at 100 yards, 1-2 MOA.


r/ruger 1d ago

Security 9 firing pin

2 Upvotes

Has anyone had any issues with a security9 firing pin randomly not hitting hard enough? Last I cleaned it, I put about 150 rounds through it. It sat for 2 weeks then took it out and 3 different brands were randomly just barely tapping the primer.


r/ruger 2d ago

Im done hopefully

Post image
13 Upvotes