r/freelance • u/vali_tronaru • 4h ago
My top 5 rules for long term client relationships (8 years freelancing)
Good relationships mean repeat business. Repeat business means room to grow. My top 5:
1. Be flexible when the client asks for more and you didn't see it coming.
If it's not in the scope, it's an opportunity to improve your onboarding process for the next client. Find some middle ground if there is any, and try to deliver. Most clients won't have major wants, they're just not branding, development or design professionals, so they're figuring things out with you along the way. This is the start of your collaboration. Be useful, be thoughtful, be empathetic, and they might find a long term partner in you.
2. Don't suddenly change your process.
I'm freelancing but I also manage a team of collaborators, and I see this often. Creatives tend to suddenly change the way they send files, the way they prepare files for print, the software they design websites in. For you the change feels gradual. For me it's a different link with a different file and a "what happened?". If I have to decipher your process every week, it becomes a problem. Make changes if you need to, they're normal, but announce them. Let me know what changed and why, in advance.
3. Answer fast.
Most people need some kind of confirmation that you saw the email or message and you're on it. It doesn't mean you have to be on it immediately. It doesn't even mean you need to give an estimate on the spot. Sometimes an emoji reaction to the message is enough. I know you saw it, I trust you got it, talk soon. Not receiving any answer for an extended period of time creates unnecessary stress because I don’t know if we can make the deadline.
4. Be honest about your capabilities.
Saying "YES SURE" because you need the money and then delivering garbage in 3x the expected time is just unemployment with extra steps. Be honest. Saying no, or being upfront about what you can deliver, saves everyone time and headaches. Very often you're not the sole creative they have and they'll just ask someone else. That doesn't mean the business with you is over. It's just a task.
5. Communicate often.
You're stuck? Let me help. You feel the task will take longer than expected? Let me know. You need more budget because you butchered the estimate? I'll try to help.
I'm an 8+ year freelancer from Romania and these rules never failed me. I have 10+ active clients, the most recent one is around 9 months, the others are all 2+ years, with the longest relationship at around 6 years. They usually work.
We're human, deeply flawed, with a garbage sense of time. But we have an extraordinary mind for creativity, and we're capable of great things when we collaborate. Let's go.

