so i have been staring at a blank google with those pointed edges for like an hour now
it not because i dont know about my product or what it does. but everytime i try to write the first line it sounds kinda wrong..
like i wrote something like we are building a tool that helps teams, but this sounds generic
then i wrote imagine if you could.. this is cringe and an obvious phrase used in gpt
then i tried starting with a number like 87 percent of teams struggle with and then felt fake even tho the number is real
still i cannot figure out how to start
and the first line is the whole thing right. if it went wrong, all hard work will go into vein. have already watched a lot of launch videos now to know that the ones that blow up you are hooked before you can even realize it. and the ones that often flop you feel it in the first couple of seconds..
so how do people write these. like is there a structure. is it problem first then a solution. is it a story first or is it just a crazy claim and then you back it up.. it genuinely does not know what the formula is..
i tried looking this up. found some stuff on yt. watched a few videos about copywriting and hooks. also came checked all the launches done by thelaunchvideocompany and flowjam.. tried creating a framework for their scripts but those are pretty random to formulate.. seems like scripting is the most difficult part of what they do… but i want to understand it myself first before i hire a script writer
what does a good launch script actually look like. is there a structure that works. or does every founder just figure it out themselves.