I'm sharing my experience of vibe coding a product when I absolutely had no options left trying to get my first customers for my product
My strategy:
Don't rely on existing communities
I got banned from a disscord and had my reddit posts never seen, so I created my own
Instead of relying on algorithms, make goal to build an "army" of followers. This community acts as the foundation for future product launches and provides essential feedback
Live streaming as the final resort
I stream on twitch & youtube for free. Being on camera will doxx my appearance/identity/privacy, but I trade that in exchange for trust of being real person
When you stream, show off your skills rather than just coding (coding is really boring, and AI does the work anyway)
Remove the awkwardness of talking to yourself
When you stream, look at yourself as you talk. Make it easier to talk and not feel awkward of being alone
Engage all senses (visuals, audio, commentary) to maintain viewer retention
Treating every viewer as a premium client
Inspired by Goldman Sachs managing director and Law School adjunct professor Jim Donovan
Be the gatekeeper
Implementing strict moderation and banning individuals to protect the community's mental health and environment
YouTube content creation
Since you cannot force followers to watch your stream, the goal is to create "good moments" during streams that are later repurposed into edited videos for those who missed the live sessions
The reality of social platforms
I ran into several hurdles with traditional platforms like X (Twitter) and Reddit that new accounts are automatically "shadow banned or shadow post". Most communities are locking down require strict karma requirements, or immediate removal of promotional content
The "old account" requirement
A recurring theme is that many platforms, including Hacker News and Reddit, heavily favor or essentially require "old" accounts to function effectively, making starting from zero almost impossible
The outcome
50+ users (9 paid) that tried the product, over 200+ followers on Twitch, subscribers that help pay for my AI usage, a niche vibecoding Youtube channel, a growing Disscord community
Final thoughts
Marketing with no money make you think out-of-the-box. You are the only person who will consistently promote your work. Build a high-quality product, provide genuine value, and have a goal to create a community
Video if you don't want to read