I have developed as a hobby project somewhat simple app based on a request of a SME for having a local email automation. Use case is simple Excel file with list to the app that reads everything synthesizes and as per data requirements EU everything is done locally. Email is then sent to potentially unlimited users including images and signatures. Was wondering market for such a thing... Local vs something like Brevo... Any experienced users giving feedback would be welcome

I'm brand new to email marketing, but got a little too big too fast to learn best practices.

Signed up for kit and now my lead magnet is getting 100-300 downloads per day. I'm going to hit 10,000 email subscribers by the end of the week.

Each email is relatively short... just links to a YouTube video but works as a stand alone little educational tid bit. I never intend to sell in the emails. The list is very niche and in an education space for a very specific type of person and topic.

But the unsubs seem really high and I want to get that down. It's bordering 1%. 20-40 unsubscribes per email.

Open rates are okay 50-60% CTR to a YouTube video is usually 5-7%.

Since im brand new I think most of my emails go to promotions or newsletters tabs. Obviously there are a bunch of people who want the lead magnet and nothing else from me, so maybe my unsub rate is okay? That initial product email has a 70% open rate.

Should I offer a "hey, if you only want this product from me and to never hear from me again, unsure here" in the body of the first email? or double opt in on the sign up page or what?