I think it's overpromising. You say a product does something, people buy it expecting that, and it doesn't deliver. Even one gap between what you said and what they got can undo months of good work.

I'd guess there are quicker ways than that. Fake reviews, ignoring complaints, or pretending an ad isn't an ad probably do damage even faster. So what's your pick?

Been talking to a bunch of agency owners lately and the same handful of problems keep coming up, over and over. Curious how many of you have actually lived through these — and more importantly, if you've solved any of them, what worked.

1. The "if they quit tomorrow" problem — one senior person leaves and a huge chunk of institutional knowledge just walks out the door with them.
2. Onboarding drag — new hires take months to get productive because nothing's written down, they just shadow and guess.
3. The scattered-everything problem — SOPs in Docs, logins in a spreadsheet, decisions buried in Slack, files in Drive. Nobody can find anything fast.
4. Owner-as-bottleneck — every "how do we do this again" question routes back to you, so a week off isn't a vacation, it's a queue that builds while you're gone.
5. Can't pinpoint the money leak — you can feel that something's inefficient, but you can't point to exactly where the hours or the dollars are going.

Which one hits closest for you? And if you've genuinely solved one of these — really curious what worked, not the textbook answer. Trying to learn from people who've actually been through it.

In the company I work for, I was brought on for marketing (now I do literally everything else but primarily all product pricing, inventory management, all internal IT work, customer service, etc.), but they want me to do marketing again on top of my other job and I am the only person doing everything. The verbiage, design, content, social media, website, emails, flyers, everything. It gets overwhelming because I have no idea how to market successfully and I don't know much about the products themselves because they are very complex. We sell 10,000+ niche products that are in a niche industry and confusing.

I find it super hard to juggle all of it. My boss never likes the design I come up with and wants a thousand images and a thousand words per page which I have expressed looks so messy and is unrealistic but they don't care. I mean I think I am good enough at designing but atp I don't even know what to do and it takes like weeks to produce one thing that I end up unhappy with and it doesn't translate at all to the customer and then they look at me like I am the one screwing everything up. It's very overwhelming for me so I honestly try to avoid marketing all together, but they have an event coming up that again they want me to do emails, flyers, social media, make sign up forms, website marketing... everything for. It's basically a training to learn how to use floor epoxy. Idek what to do for it. Idk anything about floor epoxy lol, but maybe I am just getting myself too worked up. Any advice would be appreciated!

Hey there i have a question know I’m learning digital marketing, and i’ve been learning for 1,5 years white some little experience on a project that failed, I’m intending to build an freelance solo business/ agency, and I’ve an idea about how hard this gonna be, I’ve already a job that pay me enough but for father concerns i don’t wanna to continue in this job, so the question is do you think is realistic to start digital marketing without experience in an agency? Something alse i have a mentor with enough experience who will mentor me if i need and help, but still think not enough to catch real contact with a client, tell me what you think guys

So, i just started learning marketing and editing last week and this is my plan ( which i made after a bit of research )

1- Completing the GMP ( Google marketing platform ) courses that are - Digital and video 360 , Conversion Optimization , Google analytics , Campaign manager 360 .

2- SIde by side learn excel and improve negotiation and basic communication skills

3- I know a little bit of editing but will do practice in Da vinci resolve ( even for a small time everyday )

My goal initially was to open an agency ( as seen on insta by those agency owners ) but now i realised its not that easy and now i want to start slow and easy ( will take time to understand stuff about various things )

I just want some experienced people to tell me , if this is the right approach or if i need to add something else or remove . Like just your opinion on this strategy . I will join college maybe in early september so i want to grind as much as i can cause later i might not be able to give whole day to this .

Thank you for your opinion .

I own a small marketing agency with 12 clients. Lately a few clients have asked if we can share reports on how often they show up in LLMs. And this has me thinking that AI search results are going to be more and more important. I’ve pulled some data manually, but that’s not sustainable long term, especially if more clients start asking.

Is there any sort of tool I can use to automatically monitor brand mentions across multiple LLMs. At the very least the big players like ChatGPT, Claude, and Gemini? It would be even better if there’s a way to pull this data and compare it with competitors. Because we’re a small agency, we don’t have the infrastructure to invest in any major software or team that does this stuff. Are there affordable options or maybe plug-in people know about?

Let's say I want to start my freelancing journey providing personal branding services for founders on linkedin. How should I start, what deliverables I should give, what am I expected to do.

Considering I have some experience building my personal brand on linkedin, I'm thinking of getting this started. But do share your experience, lessons you learnt and if possible hows the current market for it.

This is boring because it is boring, but half the stuff hurting one of our accounts had nothing to do with media buying skill. Image cropping. Variant labels. Feed logic. Promo pricing not matching the landing page after an offer rolled off.

Everybody wants the clever fix. Sometimes the account is just tripping over its own shoelaces. We were using Marpipe for part of the creative workflow, which was actually helpful because it made the repetitive work less painful, but it also forced us to confront how messy the underlying catalog was.

Hey everyone,

I'm looking for a paid ads specialist to work with a few client projects.

Need experience with Meta Ads and Google Ads, preferably for lead generation campaigns.

Looking for someone reliable for ongoing work if it's a good fit.

DM me if you're interested.

So we're a lean team of 10 people but with no marketing specialist. I'm a part of their sales team so if I wanted to do something what should I do? I'm doing my best on LinkedIn, we have our company page.

Maybe ads on FB since we target home services?

I just got my first project and i need some advice on what should i do

So it is a real estate lead generation project i am doing for free to get a case study and also he is a friend

I am thinking of making it a lead campaign with advantages+ on but its a entirely new account so will it be profitable or not

Also should i wait till the end of month as i am seeing so many post about how meta is not give high value leads and burning through the budget

Hello everyone! I work at a social media company in Qatar and I am an account manager. The client I was managing decided to cut costs by creating their own in-house social media management and has terminated their contract with us.

Now, my boss has told me that it is my responsibility to find a client. This was not within my job scope and I’ve never had to look for clients so I am at a loss.

I’d really appreciate any advice on how to find new clients, where to look, or what strategies have worked for you. Any tips would be greatly appreciated!

Is there anyone who knows or has a resource for someone who didn't study marketing but wants to learn it and is seeking a sort of apprenticeship?

I'm a graphic designer and would love to learn about marketing and business to bolster my skills in design and advertisement.

It would help alot. Thank you!

I've been in a marketing ops coordinator role for about a year now (recently got a title bump, though the day-to-day hasn't really changed). My actual workload is almost entirely admin: organizing files/folders, managing HubSpot tickets, some listing/local-profile upkeep. I haven't touched (or been given access/go-ahead to touch) GA4 reporting, campaign strategy, technical SEO, or anything that feels like the "real" analytical/strategic side of ops.

I've tried to change this on my own - asked to shadow other team members, requested to sit in on strategy calls, reached out directly about learning specific tools. It hasn't really gone anywhere, and I'm starting to worry I'm falling behind where I should be for someone with my title.

I'm now trying to self-study to close the gap (GA4, SEMrush, basic technical SEO, that kind of thing), but I don't have a great sense of what "good" actually looks like at this stage.

For people who've been in marketing ops for a while — what should someone realistically know and be able to do after 1–2 years in the role? And if you've been stuck doing purely admin work despite trying to get more exposure, how did you push past it (or did you end up switching roles/companies to do it)?

Appreciate any perspective. This job market is brutal.

Hi all, will keep it short and sweet. I am looking to pivot in my current media career to something else.
I'm looking to take Media Buying and Media Planner courses so I can build my resume. Where to start?
I currently have a media adjacent role where I help manage digital media assets in a DAM system for a brand.

There is a premium toothbrush. If you were to do the marketing, what would it be? Suggest the carziet one

A lot of digital advertising today is still focused on grabbing attention through more banners and pop-ups mostly.

What if you could reach people who are already spending hours at their computers without interrupting their workflow? (it's a smaller group, for ex. it's ur target audience)

A lightweight browser-based ad format with real engagement and conversion tracking.

Would u use this?

Would you take an unpaid internship in this situation?

I’m a college student and recently received an offer for a part-time, remote internship at a PR/marketing agency. I have to make a decision by the end of the week, and I'm really torn.

**Pros:**
It seems like it would be a solid resume builder and could help me break into PR/branding (which is the direction I want my career to go).

It's remote and relatively flexible around my class schedule.

Small agency, so I feel like I'd probably get more mentorship and hands-on experience than at a huge company.

I wouldn't have to keep stressing about finding an internship for next semester.

There's a chance I could receive academic credit for it (although that's not guaranteed yet).

It seems like former interns have gone on to work there full-time, which is encouraging.

**Cons:**
It's completely unpaid.

Between classes and the internship, I probably won't have much time to work a paid job.

The academic credit isn't guaranteed, and I won't know for sure until after the internship has already started.

If I do get credit, it comes with extra coursework (meetings, assignments, and a research paper), so it becomes more than just the internship.

The schedule would require two early mornings every week, which would cut into my routine and free time.

I've seen some mixed reviews online saying the workload can be heavy because it's a smaller agency handling larger clients. I don't mind working hard, but I do worry about getting overwhelmed while balancing school.

For context, I already have leadership experience, campus involvement, and some relevant creative experience, so this wouldn't be my first thing on my resume. I'm mostly trying to decide whether the experience is worth giving up a semester of flexibility and income.

Would you take it? Or would you keep looking and hope for a paid opportunity?

I'm especially interested in hearing from people who have worked unpaid internships or in PR/marketing agencies.

Title says it

Every brand now has access to the same AI tools, templates, and prompts. Content production is faster than ever, but feeds are starting to look identical. Are we entering a phase where creativity becomes the real competitive advantage again, or will AI-generated content continue to dominate? Curious how marketers are seeing this play out in their campaigns.

Hi everyone. I am working for a real estate agent and we just started an account on X last June. Atm, we only have like 2 followers and we don't get as many impressions as we had during the first week of posting. Also, I post 3 times a day. Just wondering how do you guys grow your account or if there's a strategy you do?

Ps: I'm still a newbie in this field.

Thanks a lot!

Many brands seem to be shifting more of their budgets toward paid advertising. But with declining organic reach and constantly changing algorithms does organic social media still provide long term value??

Do you think brands should continue investing in organic content, or is paid advertising now the better strategy?

I would love to hear your experiences and what's worked for you..

I'm looking for some brainstorming from other social media professionals because I feel like we've painted ourselves into a corner. Some backstory: I work for a digital marketing company that teaches clients how to market their websites. I work with brand-new dropshipping businesses. Our department is responsible for teaching clients how to market organically on social media, but we've recently had major limitations imposed.

Here's what we can't do:

• Teach clients how to use Canva or other design tools (this is something we've been doing and recently discovered multiple issues with)
• Download or use stock photos/videos
• Run paid ads (we can teach clients how THEY can post paid ads but cannot directly advise to do so)
• Focus on email marketing (this department is supposed to be only for social media; the company does not want to get into email marketing)
• Teach SEO or website optimization (handled by another department)
• Use influencer outreach (these are brand new businesses run by individuals that are not likely to pay for other types of marketing services)
• UGC (they don't have customers yet; most of the clients we work with don't have a live website until they're almost finished working with our department)
• Have clients photograph their own products (they're dropshipping and typically don't own any inventory)

Our goal is to help grow an organic audience on social media, with the ultimate goal of driving sales faster than relying solely on SEO.

So far I've come up with ideas like:

• Community engagement strategies
• Joining conversations in niche groups
• Profile optimization
• Caption writing
• Hashtag research
• Content planning
• Competitor analysis
• Organic networking with other businesses (this would be an absolute last-case scenario; we teach clients in a virtual setting)

My biggest challenge is figuring out what kinds of social media content or training we can realistically provide when there are essentially no visual assets available. If you were in this situation, what would you teach? Are there organic social media strategies or beginner-friendly activities I'm overlooking that don't require creating graphics, using stock imagery, running paid advertising, or having existing customers?

Imagine you're starting a brand today, but there's one catch...

You have to stick with just one marketing channel for an entire year—SEO, email, social media, paid ads, content marketing, partnerships... anything.

Which one are you choosing, and why? I'd love to hear the reasoning behind your choice. 🚀

Hey zusammen,

wir nutzen in unseren Workflows / Projekten immer häufiger KI-Tools (ChatGPT APIs, Make, Supabase etc.). In letzter Zeit merken wir aber, dass B2B-Kunden im Sales-Prozess immer öfter penible Sicherheitsfragebögen schicken.

Besonders Fragen rund um den EU AI Act, Risikoklassen, Serverstandorte und ob Kundendaten zum Modell-Training genutzt werden, stoppen Deals kurz vor der Unterschrift.

Mich würde brennend interessieren, wie ihr das aktuell löst:

1. Wie oft kommen solche Lieferantenfragebögen bei euch überhaupt vor?

1. Wer füllt das bei euch aus – macht ihr das manuell in Excel/Word oder habt ihr dafür feste Prozesse/Standard-PDFs?

2. Habt ihr wegen unklarer KI-Compliance schon mal einen Deal verzögert oder gar verloren?

Ich versuche gerade zu verstehen, wie verbreitet dieser Schmerz wirklich ist und ob sich ein standardisierter Workflow/Framework dafür lohnt. Danke für euren Input!