r/powerpoint • u/Subject-Cicada-7748 • 4h ago
12 years building investor decks and I still don't start from a pitch deck template
Twelve years freelancing on investor and conference decks, mostly for German mittelstand companies. People assume I keep a shelf of pitch deck templates and just swap logos. I do not, and I think starting from one is why a lot of pitches feel interchangeable.
A template hands you someone else's argument structure. Problem, solution, market, team, ask, in that order, because that is how the template was built. But a good investor deck follows this specific company's story, and these companies are rarely a tidy Silicon Valley narrative. A sixty year old machine builder raising growth capital does not open the way a consumer app does.
So I start in outline, plain text, one line per slide, the argument in the order that actually convinces someone about this business. Only when that reads right do I build. The structure comes from the company, not from a downloaded frame.
I switched from Keynote years ago and still miss a few things, but PowerPoint won for one reason. Everyone the deck gets forwarded to can open and edit it, and investor decks get forwarded constantly. A beautiful file nobody can open is worthless.
Templates are fine for internal weekly stuff. For a deck whose whole job is to be persuasive and specific, the template is the thing working against you. Curious if the template people disagree, genuinely.
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