r/indierock • u/ShahevSen • 9h ago
Probs about geo-fencing & reach
I've been thinking about something and wondered if anyone else here has faced the same challenge.
I write and release original English rock/pop music from India, but my intended audience has always been outside India. The music itself isn't aimed at the local market, so I've spent most of my time trying to figure out how to reach listeners overseas.
I've tried YouTube, Meta ads, playlist pitching, online radio, and the usual independent artist routes. Some things work a little, most don't, and it's often hard to tell what's actually building a real audience versus just generating numbers.
For those of you making music for a market that's geographically far from where you live, what has genuinely worked for you? Not quick hacks, but things that consistently helped you find real listeners.
I'd love to hear your experiences.