I've spent the last 4 years making my game.
I finally launched it.
To be honest, the response wasn't what I hoped for.
I marketed it as much as I could afford. As a small indie developer, I don't have a huge budget, so I did everything I reasonably could. The game has gotten some positive feedback from the people who actually played it, and I'm genuinely happy with what we made.
The frustrating part is that not a single YouTuber has covered it.
What's even stranger is that many creators know the game exists. Some have even seen it. But it still hasn't been picked up by anyone.
It's a story driven game with around 4–5 hours of gameplay. It isn't designed to throw a jumpscare, explosion, or dopamine hit at the player every 30 seconds. It takes its time telling a story.
And that's what made me realize something.
If you're an indie developer with a limited marketing budget, think very carefully before spending years on a story-focused game.
Not because story games are bad. They're my favorite type of games.
But because getting people to even give them a chance is incredibly difficult when you don't have a massive marketing budget behind you.
Sometimes it feels like the internet rewards games that grab attention immediately and never let go. If your game asks players to slow down, explore, and follow a story, convincing people to click on it in the first place becomes the hardest challenge.
So here's my completely unbiased business advice: forget those boring things like storytelling, atmosphere, or emotional moments. Just make a chaotic multiplayer game where someone gets launched into space every 12 seconds. Apparently that's the secret recipe for every thumbnail and livestream.
Jokes aside, I don't regret making my game. I'm proud of it.
I just wish someone had told me how hard it is for a small indie story game to get noticed.
If you're making one, go into it because you genuinely love making it not because you expect people to find it easily.