Sorry, this is a bit long.
TL/DR: I think a member of SLT may have either commissioned or fabricated a review of my work and passed it along to the CEO without involving me or my manager.
For reference, I'm just barely an intermediate level designer with more experience in content design than UI.
I'm also the sole member of my tech start-up's UX team, working alongside a graphic designer and digital marketing specialist. My title is Specialist, but I'm the only one making decisions about the website.
A large part of my job involves stakeholder management. In particular one member of SLT absolutely *hates* the website and has something negative to say about everything I produce. He's obviously much higher than me in terms of rank, but in a completely different department and country, so he doesn't usually get involved beyond setting expectations and final reviews.
I try to take his feedback with grace and implement it where it makes sense, but most of the time he's overruled by the other 5 members of SLT who almost always disagree with him. At a certain point I'm too low on the food chain and have to just let them fight it out and go with the majority opinion.
He recently sent an anonymous research report and review of our website to the CEO, who passed it along to me. This report was both highly critical, and mirrored almost exactly his previous criticisms. When I asked about the author, he said it was from one of our existing clients.
I can see the author of the report in the document properties, and when I reached out to him for more information, he replied saying this was a self-contained piece of consultancy work and that he was told it would remain anonymous, and that any further review work would be contract based.
He doesn't appear to actually work for this client, although possibly he did their website as a contract.
This report cites research and includes graphs, but doesn't provide any information on methodology, screening, participants' profiles etc. Some of the graphs aren't even labeled, and the recommendations directly contradict the findings in some places.
For example, over 90% of participants correctly judged what our product does, but the review suggests a complete overhaul of our content to make it easier to understand. The report first acknowledges that our target audience is highly technical, then suggests we change our tone to appeal more to non-technical users.
It mixes research results with what appear to be his personal opinions without distinguishing between them.
There's other weird errors. Qualitative research being displayed as percentages etc. Two of the 4 comparison examples are websites the author himself designed, but were presented as non-competetive best practice examples.
The most glaring issue is that he references our hover-based mega menu being an issue on touch screen devices, but our website obviously doesn't show the mega menu on mobile or tablet, it shows the mobile optimized hamburger. I happen to know the SLT member uses a chrome book, and this is something he's referenced in the past as a touch screen problem, but it seems weird the reviewer would either have not looked at the mobile site, or would also be working from a chrome book. So my guess it that was feedback the SLT member asked him to include.
It's overall riddled with bizarre errors, but this person also appears to have 10 years more experience than I do, and has completed some massive projects.
I still don't know if this review was commissioned, or if he sent it as an attempt to be hired. Any questions I've asked are ignored.
I'm stuck with how to respond. If one particular staff member is commissioning research about my work without involving me, that seems like a weird situation to try and navigate.
At the very least, if this report was paid for I feel like I should be able to access the raw data, or have more information about the methodology so I can cross-reference it against my own data.
If he did it free in the hopes of getting a job, that's fine, but then why was it given to the CEO instead of me or my manager who could actually make decisions about that?
It's difficult to take my own emotions out of this because it's been two years of feilding this one SLT member's constant criticisms, and at a certain point it starts to feel like bullying.
But I'd like to stay professional and objective if I can. Should I just ignore the whole thing?