"This is not Subaru trying to become Tesla. It is Subaru trying to make EVs feel like Subarus."
I love this sentiment and thought this was an interesting take that in part explains the pivot Subaru took away from proprietary R&D to working closely with Toyota for economies of scale that will bring speed and significant cost savings, so Subaru can focus on what it does best. We are in NorCal and I've recently been test driving new EVs, and this article captures what I was thinking when I drove the Subaru Uncharted (that's all the EV inventory the dealer had left for 2026 models).
I traded in a 2014 CrossTrek for a 2019 Tesla MP3 6 years ago to get the last of the federal credits and because I wanted to move to an EV for the usual reasons. Subaru at the time had no offerings of course. I was immediately convinced EVs are superior to ICE vehicles in nearly every important way, so there's no going back. What I am so pleased to see now is the commitment by Subaru to EVs. My first new car bought in 1984 was a blue Subaru GL sedan. I've owned 8 or so Subarus over the years, most recently a pokey 2014 CrossTrek, and so I well understand the intrinsic value in a Subaru and customer loyalty.
My wife and I are shopping again, and have put an order in on a 2027 Solterra Limited XT. It's a good car at a very good price...not perfect, but much improved from 2025 and competitive with others in its class. The 2026 model we wanted is effectively sold out, so we'll wait until October for delivery. The other thing is CA is just initiating a $3,500 new EV credit that can be applied at point of sale, and the timing works well for us. It just feels good to see Subaru make the commitment to quality, affordable EVs.