r/StartupSoloFounder • u/dooddyman • 15h ago
My first SaaS failed. My second hit $8k in 4 months. Here’s what I did differently.
My first SaaS failed badly.
I added features to chase users. I didn't have a solid distribution channel. The product became confusing, traffic fell, and I still didn’t know who it was for.
The second time, I reversed the order: distribution before product.
Before building, I:
- Grew to 5,000+ followers on Threads
- Grew to 1,000+ followers on X
- Joined communities
As a developer, I chose to build a dev tool. Essentially I tried to leverage my already established network and communities.
I started with my own problem, then validated it through conversations and community research.
That became SocialCrawl, an API for accessing social media data through one integration.
What worked:
- Distribution before building
- A clear, single ICP
- Blogs, backlinks, and SEO from day one
- Consistently posting cringe posts
- Talking to users and fast feedback
What didn't:
- Adding features to chase growth - the product became too confusing, ICP was too abstract and unclear
- Building without a clear ICP (eg. building sth you 'think' is cool or without a specific persona)
- Being lazy with distribution and content posting
- Cold outreach (maybe I didn't do enough..!)
- Paid ads, content promo, paid influencers (if you have established substantial audience yourself, organic marketing can work 100X better)
Summary of everything that worked: know exactly who your ICP is, find where they already hang out, and show up there consistently.
Summary of everything that didn't: being unclear on who you're building for.
If you're early and it feels slow, keep going, it compounds.