I genuinely think the word "cringe" has done more to kill harmless hobbies than almost anything else.
At some point over the last 15 years, we collectively decided that enthusiasm became embarrassing. Collecting action figures? Cringe. Dressing up for conventions? Cringe. Building Lego? Cringe. LARPing? Cringe. Model railways? Cringe. Nerf wars? Cringe. Showing genuine excitement about anything? Believe it or not. Cringe
The result is that people slowly stop doing things that make them visibly happy because they're terrified of looking uncool in broader society and closed circles.
Who benefits?
"Big Normal."
Not in the Illuminati sense. More like the combined social pressure from social media, advertisers, and companies that make money when your hobbies are quiet, digital and endlessly monetised.
I'm a gamer, before anyone jumps down my throat. I love games. But it's interesting to see how we've shifted from physical toys to digital ones. Instead of buying a toy once, you're buying battle passes, skins, loot boxes, subscriptions, DLC, cosmetics, emotes... The toy never really belongs to you anymore as a consumer. As a human being.
Again, I like games. This isn't "video games are bad" at all.
It's more that physical, unapologetically nerdy hobbies seem to get labelled as "cringe" far more often than endlessly scrolling TikTok or spending four hours arguing on Twitter.
Imagine if adults felt no shame. Or even kids for that matter.
Your local park would have people flying RC planes, sword fighting with foam weapons, playing Pokémon with link cables, building giant Lego cities, racing Hot Wheels, making cosplay, collecting dinosaurs, whatever weird niche thing makes them happy.
Instead, everyone's worried about being perceived correctly online.
So yeah, maybe "cringe" is just a social immune system.
Or maybe it's the greatest marketing campaign ever invented...
Convince people that visible joy is embarrassing, and they'll replace it with infinitely monetisable digital entertainment that nobody can judge because they're doing it alone.
And all in all? The real victims are the blokes who secretly want to buy a lightsaber but thinks the 14-year-old at the checkout will judge him.
Poor bastards.