TL;DR: I've run a food blog for ~7 years (7K monthly uniques, down from double that). I'm a certified nutrition coach, but 1:1 and group coaching haven't worked for me. I could make $100K at a regular job, but I'm stubbornly entrepreneurial. I keep experimenting with apps, memberships, and other monetization ideas while traffic slowly erodes to AI. Worth continuing, or should I let it go?
I've been on and off, predominantly focused on my blog, CleanCookingCaitlin.com, for about seven years. I currently get around 7,000 unique users per month (with bots filtered out), though I used to get double that a couple of years ago. The blog is a passion of mine, which makes it really hard to let go. But if I were to seek employment right now, I could easily make $100K a year. However, I'm painfully entrepreneurial and can't seem to do anything without turning it into an entrepreneurial venture, lol.
I know I'm going to continue losing traffic to AI, but I hope that one day people will get sick of all the AI-only content out there and come back to something human. Who knows — that's only speculation. Anyway, I feel like it's still worth my time to keep experimenting and see what people might actually want to buy on my website. I'm a product designer, so I've been developing a prototype for a last-minute "family chaos" meal planning app. I've also tested interest in mocktail formulation, affiliates and ads (of course), and a $5/month membership that removes ads from the site and includes a meal-planning newsletter.
I'm also a certified nutrition coach, but I don't particularly enjoy one-on-one coaching (over the phone, at least), and my group programs have tanked in the past — people really need their hands held.
In reality, I think people just land on my site to grab a recipe, maybe order the ingredients, and then leave — which earns me a really small commission. Does anyone have any ideas, or am I wasting my time completely?
I've been a little obsessed with Claude Code lately, having it improve the technical and UX aspects of the site, as well as help me write content — though nothing gets posted without my sign-off and, ideally, some personal experience woven in. I'm also about to host blog posts written by medical professionals to differentiate a little more and build authority.
So, am I completely wasting my time? Or is it worth continuing to experiment with product ideas on the site (whether full-time or part-time)?
Disclaimer: Grammar corrected by AI — I'm an old lady who relies on predictive text. 😄