r/AppBusiness • u/Typical_Math822 • 5h ago
6 months, 80 total downloads, then one video got me 14,000 installs in a single week
Built a small habit-tracking app solo over about 6 months, nights and weekends around a day job. Did the standard app-marketing stuff, feature-highlight reels, clean UI walkthroughs, App Store screenshot montages set to music, the whole polished playbook everyone tells you to do. Some weeks two or three downloads, plenty of weeks literally zero. Six months in, total installs sat at 80. Eighty. I have more Reddit karma than that lol.
Had the removal request half-filled-out in App Store Connect, ngl I was fully ready to just quietly kill it. $0 MRR after half a year of nights and weekends felt like a pretty clear sign.
While looking into what to even do with about $60 of leftover ad credit before pulling the listing (didn't want to just let it evaporate), I got sidetracked watching other small app accounts instead, classic productive procrastination, and found this screen-recording video of someone using their own app for real, mid-mistake, absolutely losing it laughing at a bug that clearly just happened live on camera. 40-second video, maybe 200 views, nothing special on paper, but something about it stuck with me.
Had a genuinely annoying bug in my own app that same week anyway, so I screen-recorded myself hitting it and reacting exactly how I actually reacted, zero script, zero retake, closed my laptop and went to bed not thinking about it again.
Woke up to it sitting at 1.2M views overnight and just stared at my phone for a solid minute like this can't be real. By the end of that week: 14,000 installs. That's more than 175x every install I'd gotten in the previous 6 months combined. First real subscription revenue landed that same week too, about $340, first dollar this app had ever made after 6 months of absolutely nothing.
That removal request is still sitting there, unsubmitted, and honestly it's staying that way now. Every quiet, zero-download week before that clip is exactly why the bug reaction felt real instead of staged, you can't fake that kind of "oh no" on camera. It was never wasted time, it just hadn't found its moment yet.
TL;DR: 80 downloads in 6 months, one unscripted bug reaction video blew up to 1.2M views, 14,000 installs in a week, first revenue ever. Still processing it tbh.