I was talking to a customer a few days ago who had received three freight quotes from different companies.
The first thing he asked me was, "Why is your quote a little higher than this one?"
Fair question.
So I asked him something in return.
"Do you know how they're planning to move your cargo?"
Silence.
He didn't know.
Turns out, none of the freight forwarders had actually explained the routing. They had only sent a price and an estimated transit time.
That's something I see quite often.
A lot of buyers compare freight quotes the same way they compare prices on Amazon.
Lowest number wins.
But international shipping doesn't really work like that.
For shipments from China to Canada, two quotes can look almost identical on paper, while the actual routing is completely different.
One shipment might sail directly to Canada.
Another might arrive in Los Angeles first, then continue into Canada by truck or rail.
Neither route is automatically better.
I've seen direct services arrive later because a sailing was missed.
I've also seen US routing reach Toronto sooner simply because there were more vessel departures that week.
The point is, if you're only looking at the total price, you're missing half of the picture.
Whenever I get a freight quote now, these are the questions I'd want answered first:
- Is it a direct route or does it transit somewhere else?
- Where will customs clearance happen?
- Who handles the shipment after it lands?
- If there's a delay, what's the backup plan?
Those answers usually tell me a lot more than the number at the bottom of the quotation.
Just curious—when you request shipping quotes from suppliers or freight forwarders, do they actually explain the routing, or do they just send you a PDF with a price?